Jump Ship and Shop Case Study Example | Topics and Well Written Essays - 250 words

Jump Ship and Shop - Case Study Example The second way is hosting events for customers with decorations and background carols (Mill 314). It allows customers to spend more time in the resort, explore the various products and services offered, and ask questions and clarifications where necessary. The third way to market is using the internet for the resorts with websites. The resorts design the home page to reflect the Christmas season and email any deals to their customers in the mailing list. Many shoppers would want to buy things for themselves and their friends and families. Resorts draw attention to larger groups of young people and families and especially between twenty-five years to fifty years and hence they direct any marketing activity to this age bracket. The resort needs also to target website visitors and make their home pages stand out to attract the attention. If we market resorts properly, they may receive customers from all over the world who are looking for exclusive and unique products and services. Proper marketing enhances increased sales returns and in return, customers expect efficient